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FRONTLINE: The Merchants of Cool DVD

$24.99
5 Reviews Write a Review
Item #: WB4912
Today's teenagers have money and independence, their lives the object of obsessive focus by corporate America. FRONTLINE explores the culture of today's teenagers and how they view themselves and their parents. Teenage tastes, attitudes, and aspirations are endlessly sampled by marketers to determine exactly what they want, while Hollywood and Madison Avenue tell a carefully tailored version of teenage life ... More
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Today's teenagers have money and independence, their lives the object of obsessive focus by corporate America. FRONTLINE explores the culture of today's teenagers and how they view themselves and their parents. Teenage tastes, attitudes, and aspirations are endlessly sampled by marketers to determine exactly what they want, while Hollywood and Madison Avenue tell a carefully tailored version of teenage life in movies, TV,  music and advertising.

Producer: Barak Goodman, Rachel Dretzin
Production Year: 2001
Rating: TV-14
Number of Discs: 1
Length: 60 minutes
Audio Format: Stereo

5 Reviews
M
M T.
Anonymous User
5.0 star rating
07/17/20
Consumer Identity 101
Review by M T. on 07/17/20 review stating Consumer Identity 101
I use this with Brave New World in my sophomore classes. Quotes end up as citations in their research papers. It suddenly hits them like a ton of bricks that Huxleys book is not hyperbole, but reality.
T
Tobacco E.
Anonymous User
4.0 star rating
07/17/20
Oldie but goodie
Review by Tobacco E. on 07/17/20 review stating Oldie but goodie
This is w/o doubt the best expose of advertising techniques aimed at youth Ive ever seen, Ive used it with high school students for years. and thats the problem, the techniques change so rapidly and dramatically as technology changes that 10 years old seems ancient to current students, it REALLY needs to be updated PLEASE! Its too good and too unique to just fade away!
D
Dr. F.
Anonymous User
5.0 star rating
07/17/20
Great video!
Review by Dr. F. on 07/17/20 review stating Great video!
Showing this in an Adolescent Psych class. Nice video...
D
Dan
Anonymous User
4.0 star rating
07/17/20
A bit dated
Review by Dan on 07/17/20 review stating A bit dated
Fascinating program, but its ten years old now. It needs updating to include YouTube and other forms of Internet marketing. Young people today roll their eyes when they see Britney Spears in this video.
D
Dusty D.
Anonymous User
5.0 star rating
07/17/20
Top Flight
Review by Dusty D. on 07/17/20 review stating Top Flight
The only problem here is Douglass Rushkoff exposes marketing for what it is. While focusing on youth, this onslaught of media fired marketing that is hurled at us all 24/7 without stop. Advertising in this country is totally out of control. As a matter of fact advertising brought on by David Sarnoff was a mistake. Entertainment was the loser. Check your wallets America you are paying way to much, honestly.

Highlighted Customer Reviews

D
Dusty D. reviewed FRONTLINE: The Merchants of Cool DVD
5 star rating
Top Flight
Review by Dusty D. review stating Top Flight
The only problem here is Douglass Rushkoff exposes marketing for what it is. While focusing on youth, this onslaught of media fired marketing that is hurled at us all 24/7 without stop. Advertising in this country is totally out of control. As a matter of fact advertising brought on by David Sarnoff was a mistake. Entertainment was the loser. Check your wallets America you are paying way to much, honestly.
D
Dr. F. reviewed FRONTLINE: The Merchants of Cool DVD
5 star rating
Great video!
Review by Dr. F. review stating Great video!
Showing this in an Adolescent Psych class. Nice video...
M
M T. reviewed FRONTLINE: The Merchants of Cool DVD
5 star rating
Consumer Identity 101
Review by M T. review stating Consumer Identity 101
I use this with Brave New World in my sophomore classes. Quotes end up as citations in their research papers. It suddenly hits them like a ton of bricks that Huxleys book is not hyperbole, but reality.
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