Art & Copy is a powerful film about advertising and inspiration. It reveals the work and wisdom of some of the most influential advertising creatives of our time, people who've profoundly impacted our culture. Their work grabbed the attention of millions and truly moved them. The social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.
Features advertisers George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others who were responsible for "Just Do It," "I Love NY," "Where's the Beef?," "Got Milk," "Think Different," and brilliant campaigns for everything from cars to presidents.
Includes classic advertising campaigns such as Volkswagen, Samsonite, Esquire Magazine, LBJ's "Daisy" ad, MTV, Tommy Hilfiger, Nike, Fed Ex, Budweiser, Apple, Pres. Regan's "It's Morning in America" ad, and others.
Directed by Doug Pray (Surfwise, Scratch, Hype!).
Art & Copy Bonus Feature:
MORE COPY… LESS ART. Additional Footage (16 min/ 55 sec); also
Chapters:
Reintroducing;
Clientele;
Rings of Saturn;
Good Advertising; and
Future.
This program contains language that may not be appropriate for all viewers. Viewer discretion is advised.
Official selection of the 2009 Sundance Film Festival and Hot Docs Toronto 2009.
Winner Best Director Documentary Atlanta Film Festival.
The documentary received an Emmy Award for Outstanding Arts and Culture Programming.
Producer: Jimmy Greenway, Michael Nadeau
Executive Producer: Mary Warlick, David Baldwin, Gregory Beauchamp, Kirk Souder
Production Year: 2010
Copyright Year: 2009
Rating: TV-PG
Director: Doug Pray
Number of Discs: 1
Length: 88 minutes
Audio Format: Stereo
Aspect Ratio: 16x9 Widescreen
Content Warning: This program contains language that may not be appropriate for all viewers. Viewer discretion is advised.
VIDEO USAGE RIGHTS
Why the AV version? Because it provides additional usage options for PBS videos. AV versions come with limited performance rights so they can be shown in classrooms, at PTA meetings, during after school programs, and transmitted on a closed-circuit system within a building or on a single campus. They also can be enjoyed in admission-free public screenings, which also makes them ideal for use by library patrons and businesses involved in community clubs and organizations.