FRONTLINE: Generation Like DVD - AV Item

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Item #: WB3962AV
FRONTLINE: Generation Like From the producer behind FRONTLINE's The Merchants of Cool, examine the evolving, complicated relationship between teens and the companies that target them. Thanks to social media, today's teens are able to directly interact with their culture - artists, celebrities, movies, brands, and even one another - in ways never before possible. But is that real empowerment? Or ... More
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FRONTLINE: Generation Like

From the producer behind FRONTLINE's The Merchants of Cool, examine the evolving, complicated relationship between teens and the companies that target them.

Thanks to social media, today's teens are able to directly interact with their culture - artists, celebrities, movies, brands, and even one another - in ways never before possible. But is that real empowerment? Or do marketers still hold the upper hand? In Generation Like, author and FRONTLINE correspondent Douglas Rushkoff (The Merchants of Cool, The Persuaders) explores how the perennial teen quest for identity and connection has migrated to social media - and exposes the game of cat-and-mouse that corporations are playing with these young consumers. Do kids think they're being used? Do they care? Or does the perceived chance to be the next big star make it all worth it? The film is a powerful examination of the evolving and complicated relationship between teens and the companies that are increasingly working to target them.

VIDEO USAGE RIGHTS

Why the AV version? Because it provides additional usage options for PBS videos. AV versions come with limited performance rights so they can be shown in classrooms, at PTA meetings, during after school programs, and transmitted on a closed-circuit system within a building or on a single campus. They also can be enjoyed in admission-free public screenings, which also makes them ideal for use by library patrons and businesses involved in community clubs and organizations.



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