Independent Lens: Art & Copy: Inside Advertising's Creative Revolution DVD

$24.99
Item #: WB5912
Art & Copy is a powerful film about advertising and inspiration. It reveals the work and wisdom of some of the most influential advertising creatives of our time, people who've profoundly impacted our culture. Their work grabbed the attention of millions and truly moved them. The social and cultural impact of their ads are brought to light in this dynamic ... More
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Art & Copy is a powerful film about advertising and inspiration. It reveals the work and wisdom of some of the most influential advertising creatives of our time, people who've profoundly impacted our culture. Their work grabbed the attention of millions and truly moved them. The social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.

Features advertisers George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others who were responsible for "Just Do It," "I Love NY," "Where's the Beef?," "Got Milk," "Think Different," and brilliant campaigns for everything from cars to presidents.

Includes classic advertising campaigns such as Volkswagen, Samsonite, Esquire Magazine, LBJ's "Daisy" ad, MTV, Tommy Hilfiger, Nike, Fed Ex, Budweiser, Apple, Pres. Regan's "It's Morning in America" ad, and others.

Directed by Doug Pray (Surfwise, Scratch, Hype!).

Art & Copy Bonus Feature:
MORE COPY… LESS ART. Additional Footage (16 min/ 55 sec); also

Chapters:
Reintroducing;
Clientele;
Rings of Saturn;
Good Advertising; and
Future.

This program contains language that may not be appropriate for all viewers. Viewer discretion is advised.

Official selection of the 2009 Sundance Film Festival and Hot Docs Toronto 2009.

Winner Best Director Documentary Atlanta Film Festival.

The documentary received an Emmy Award for Outstanding Arts and Culture Programming.

Producer: Jimmy Greenway, Michael Nadeau
Executive Producer: Mary Warlick, David Baldwin, Gregory Beauchamp, Kirk Souder
Production Year: 2010
Copyright Year: 2009
Rating: TV-PG
Director: Doug Pray
Number of Discs: 1
Length: 88 minutes
Audio Format: Stereo
Aspect Ratio: 16x9 Widescreen
Content Warning: This program contains language that may not be appropriate for all viewers. Viewer discretion is advised.

Item can only be shipped to US destinations.

18 Reviews
C
Camera N.
Anonymous User
5.0 star rating
01/02/21
Great program
Review by Camera N. on 01/02/21 review stating Great program
Not only an interesting topic, but one of the most beautifully shot pieces of television I have seen in a long time. I watched again and again.
M
Madtown P.
Anonymous User
5.0 star rating
01/02/21
A must see for creative people.
Review by Madtown P. on 01/02/21 review stating A must see for creative people.
Coincidentally I turned on PBS because I was completely fed up with watching commercials on cable one night. Funny thing I wind up watching a documentary on advertising. It was so great I ordered the DVD. This movie is much more than a documentary on the advertising industry. Its an inspirational look at the creative process. There are lots of life lessons in this movie for anyone in any creative industry.
I
Izzy
Anonymous User
5.0 star rating
07/17/20
Great documentary
Review by Izzy on 07/17/20 review stating Great documentary
This is an entertaining look at the real mad men and women.
S
Sebastian J.
Anonymous User
5.0 star rating
07/17/20
Exceptional look at the creative process
Review by Sebastian J. on 07/17/20 review stating Exceptional look at the creative process
Very fine documentary on the art of the idea. Director Doug Pray is consistently right on target with his films. This is a beautiful, well-crafted, and entertaining journey into the minds of some of pop cultures mightiest advertising architects. It should be essential viewing for anyone endeavoring in any creative field.
B
Bree
Anonymous User
4.0 star rating
07/17/20
Great Film with a Good Message
Review by Bree on 07/17/20 review stating Great Film with a Good Message
Art and Copy was a wonderful film for anyone in the advertising industry or who is just interested in advertising and its background. The first few minutes of the film jumped around a lot, but after that, I found the film to be both interesting and informational. One of the main take-aways I got from the film was that advertising is supposed to relate to people on a personal and emotional level. It was a great film and I will definitely be watching it again!
B
Beth
Anonymous User
4.0 star rating
07/17/20
Very good
Review by Beth on 07/17/20 review stating Very good
Shows that humans are creative and hardworking and dont just wake up one morning with these ideas - they have to work at it.
E
Extreme G.
Anonymous User
4.0 star rating
07/17/20
Digital marketers can learn a lot
Review by Extreme G. on 07/17/20 review stating Digital marketers can learn a lot
Art Copy might be considered a look at the golden age of mass media advertising; a retrospective, a bit of history. But the lessons taught in this powerful documentary will hit the bullseye for anyone struggling with the potential of digital marketing and social media. My only complaint is that the documentary wasnt audacious enough in connecting the dots between the past and the future of marketing and advertising.
J
J.O.
Anonymous User
5.0 star rating
07/17/20
Fantastic
Review by J.O. on 07/17/20 review stating Fantastic
Bought this for my son, who said he watched it in his advertising class at college. Its terrific
S
Sandi
Anonymous User
4.0 star rating
07/17/20
Great History of Advertising
Review by Sandi on 07/17/20 review stating Great History of Advertising
The entire dvd was totally enlightening. I did not appreciate the inappropriate language, especially since I wanted to show this to my high school art classes.
C
Claude B.
Anonymous User
5.0 star rating
07/17/20
Wonderful watching!
Review by Claude B. on 07/17/20 review stating Wonderful watching!
A comprehensive and entertaining look at the creative side of the ad business. Whether youre in the business or not, Art Copy is a great experience.
M
Marisa
Anonymous User
5.0 star rating
07/17/20
Inspiring!
Review by Marisa on 07/17/20 review stating Inspiring!
For those confined to a small marketing budget or a limited staff, this will expand your thinking and give you the inspiration to take your advertising to the next level. It reminds us of why we went into this industry in the first place and the possibilities it holds.
S
Simon
Anonymous User
5.0 star rating
07/17/20
Awesome program!
Review by Simon on 07/17/20 review stating Awesome program!
Art Copy is one of the best examples of why PBS programming is superior. If you have an interest in media communications, marketing, or advertising this is without question a must watch.
R
Rick
Anonymous User
5.0 star rating
07/17/20
WOW
Review by Rick on 07/17/20 review stating WOW
Ive been in the advertising business for over 25 years and I cant say Im the sentimental type, but Ive never seen a better expression of what the business is really about (when pursued with the right spirit). It renewed my enthusiasm and my respect for my profession on the spot and reminded me what an awesome and rewarding business advertising can be.
A
Ad P.
Anonymous User
4.0 star rating
07/17/20
Great insights, great inspiration.
Review by Ad P. on 07/17/20 review stating Great insights, great inspiration.
Good service, great doc.
J
Joe
Anonymous User
5.0 star rating
07/17/20
Art Copy
Review by Joe on 07/17/20 review stating Art Copy
Good documentary about the advertising business with examples, interviews and sample ads. Very good to watch to get an in-depth idea of the industry.
V
Vigo
Anonymous User
5.0 star rating
07/17/20
Outstanding!
Review by Vigo on 07/17/20 review stating Outstanding!
A terrific documentary about the evolution of advertising from 50s Madmen days to today. It discusses the creative process of coming up with ideas, campaigns and how the great ones really reflected influenced culture. Also mentions at the end how advertising has infiltrated everything these days, how it is so much noise, and how the great ones are so simple and stand out...Got Milk?
C
C123
Anonymous User
4.0 star rating
07/17/20
A must see for adv marketing pros
Review by C123 on 07/17/20 review stating A must see for adv marketing pros
Great history insight but the trailer was a bit more high energy than the film. George Lois is by far the star of this film.
B
Br360
Anonymous User
5.0 star rating
07/17/20
Fantastic
Review by Br360 on 07/17/20 review stating Fantastic
Great Graphic design vid.

The documentary received an Emmy Award for Outstanding Arts and Culture Programming.

"Superb" - Chicago Sun-Times

"An addictive tour of 50 years of adspeak!" - Seattle Times

"Like a good ad, Art & Copy bounds along and never bores" - Hollywood Reporter



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